UK’s The Independent: Public Relations is Crucial
Interesting PR news from the last few days – 2013 maybe the year of publicity:
n Starbucks in the UK is getting major attention on their PR strategy (including today in The Independent). They hired one of the UK’s top PR firms a few weeks ago, after they had been called to the UK’s Parliament’s Public Accounts Committee.
n Reed Smith, the world’s 25th largest law firm according to the American Lawyer, a law trade magazine announced today they have hired Ogilvy PR as their Public Relations firm of record. Even law firms notice the value of public relations.
n Op-ed in The Independent says “….today, more than in the past, public relations is crucial—for government, businesses, organisations, and individuals. PR professionals must be prepared to get out of their comfort zones and participate intelligently in conversations about their businesses; they must educate themselves about current trends, and contribute wisely to policy making; they must be at the cutting edge of technology, and use it.” Couldn’t say it better myself… Read more at:
n There is a new President at the University of Iowa – and her top goal “is to improve the university’s public relations”, and that’s smart as if she is successful with that mission, undoubtedly she will raise more money and be more effective at all aspects of her role. It all starts with good PR.
Stories deemed of interest by Ronn Torossian.
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn