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This Is My Israel: Oro Gold Cosmetics, KPMG, SodaStream & More…

Nefesh B’Nefesh is hosting a “This is my Israel,” program contest to raise awareness about and connect with people interested in Aliyah (Jewish immigration to Israel) . The objective of the Contest is to identify people who are interested in Nefesh B’Nefesh’s outreach initiatives, to increase awareness about Aliyah, to produce positive, quality content about […]

SodaStream, Waze, Better Place

SodaStream International, an Israeli company was named one of the World’s 50 Most Innovative Companies by Fast Company. From green energy to defense, real estate innovators like Ron Hershco to pharma companies like Teva so much exciting innovation is transpiring in Israel. Waze and Better Place were also named as innovative Israeli companies. ”We are […]

Israel At The Super Bowl

Marketers like myself (who own 5WPR, a PR firm) watch the Super Bowl not just for the sports experience, but also because of the advertising and marketing from commercials, the half-time show and other things around the event. I was in New Orleans for Super Bowl this year with clients. Israel was of course represented […]

Israel Conference Draws Global Tech Entrepreneurs

Israel Conference Draws Global Tech Entrepreneurs

The fourth annual Israel Conference, recently held in Southern California, brought together entrepreneurs, professionals, and investors from all over the world who are interested in getting a piece of the Israeli tech pie. Over 70 speakers addressed a capacity audience of more than 700 attendees. Many of the panels and companies represented came from the […]

Fizzy Pop Stock Soars After Israeli Company Announces Wal-Mart Entry

Fizzy Pop Stock Soars After Israeli Company Announces Wal-Mart Entry

Israel’s SodaStream International Ltd. stock shot up 21 percent overnight to $35.39 on news of an 84 percent first-quarter profit and an announcement that its popular home-brewed soda products will be on Wal-Mart shelves later this month. In heavy trading that shattered records for SodaStream, nearly 13 million shares traded hands overnight. Revenue doubled in […]

Divest Yourselves From Israel Parade, Businessman Tells Boycott Groups

Divest Yourselves From Israel Parade, Businessman Tells Boycott Groups

A Jewish business group today has demanded that boycott Israel groups be barred from the Israel Day Parade in New York City on June 3rd. “Why are Jewish groups that attempt to inflict economic damage on Israelis through BDS and blacken Israel’s image given a place in the Israel Day Parade?” asked Richard Allen, founder […]