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5WPR Moves Office Headquarters

5WPR, the full-service NY PR Agency owned by Ronn Torossian has relocated their midtown NYC offices to a new 38,000 square foot office located at 1166 Avenue of the Americas, 4th floor on 45th Street.  The firm now employs over 100 people.  Agency clients include, Cold-EEZE, law firms, as well as work with leading […]

PR Firm Expands in Middle East

One of the worlds leading Public Relations Agencies has decided to take a minority percentage ownership in BPG | pr, a firm whose clients include Rolls Royce, Visa International, Omega, Dubai Events and Promotions Establishment (DEPE), Masafi Mineral Water, Jumbo Electronics and Dusit Thani Hotel Group. BPG employs more than 35 people with offices in […]

5WPR: Public Relations News Highlights

Some Public Relations news highlights as seen through the prism of 5WPR CEO: n  According to The Washington Times, “The government has spent more than $16 billion over the past decade on outside advertising, marketing and public relations contractors, feeding a cottage industry of inside-the-Beltway and Madison Avenue firms that help federal agencies burnish their […]

Public Relations Survey Results

As CEO of 5WPR, I regularly review survey results of any PR studies which are undertaken as I believe many surveys have uses for well beyond their intended use. As an example, the Public Relations department of the Rotary Club recently undertook a survey and had some interesting findings: n  More than 50% of respondents […]

Ronn Torossian of 5WPR on Mobile Marketing and Online Marketing

Recently, a mobile survey found some new news about mobile marketing and its direction.  Over 800 C-Level executives were surveyed, and findings included: n   Only 45% of businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%) and QR codes (49%) being the most common techniques. n  Half of businesses […]

5WPR Presents Must-Read Public Relations Stories

As CEO of 5WPR I often come across interesting stories on the PR industry and as such wanted to present some of the interesting stories & always welcome feedback on what I missed: n     9 Timeless tips every speaker needs to know: n     Cody Canada undertakes a PR Agency search – with 3 finalists: […]

Jaffe PR Remembers Founder and CEO, Jay M. Jaffe

Jaffe PR Remembers Founder and CEO, Jay M. Jaffe

  November 23, 2012, Washington, DC — Jay M. Jaffe, founder and CEO of Jaffe PR, a public reputation agency providing services to the legal industry, passed away on November 21, of complications following surgery. Today would have been his 69th birthday. Jaffe was known as a true visionary whose instincts and thought leadership about […]

5WPR Says PR Survey Shows Public Relations Industry Will Continue Growth

204 C-level business leaders were recently surveyed, and results show that communications skills remain vital for success.  As CEO of 5WPR, that is very reassuring and should be good news for anyone who works at a PR Agency. n  93 percent of business leaders believe public relations is just as important to their companies as […]

5WPR Crisis PR Agency Story On Averting Media Crisis

One Friday afternoon I received a call from a 50 year old company which provides service to a number of municipalities in a number of states, including state and federal agencies. They hired 5WPR as their crisis PR agency. They had won awards, never been in trouble before… but after a few minutes came to […]

5WPR – How to Tailor-make your own PR

  As CEO of 5WPR I’ve come across numerous and multiple reasons for companies of any size and structure to engage in PR activity. Some realize that PR has turned into a measurable and cost-beneficial activity that translates to sales whereas others wish to embark on a periodic reputation and branding track. Whichever objective relates […]