All Entries Tagged With: "PR firm"
5WPR: Public Relations News Highlights
Some Public Relations news highlights as seen through the prism of 5WPR CEO: n According to The Washington Times, “The government has spent more than $16 billion over the past decade on outside advertising, marketing and public relations contractors, feeding a cottage industry of inside-the-Beltway and Madison Avenue firms that help federal agencies burnish their [...]
Public Relations Survey Results
As CEO of 5WPR, I regularly review survey results of any PR studies which are undertaken as I believe many surveys have uses for well beyond their intended use. As an example, the Public Relations department of the Rotary Club recently undertook a survey and had some interesting findings: n More than 50% of respondents [...]
Ronn Torossian of 5WPR on Mobile Marketing and Online Marketing
Recently, a mobile survey found some new news about mobile marketing and its direction. Over 800 C-Level executives were surveyed, and findings included: n Only 45% of businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%) and QR codes (49%) being the most common techniques. n Half of businesses [...]
5WPR Presents Must-Read Public Relations Stories
As CEO of 5WPR I often come across interesting stories on the PR industry and as such wanted to present some of the interesting stories & always welcome feedback on what I missed: n 9 Timeless tips every speaker needs to know: http://www.ragan.com/PublicRelations/Articles/45835.aspx n Cody Canada undertakes a PR Agency search – with 3 finalists: [...]
Jaffe PR Remembers Founder and CEO, Jay M. Jaffe
November 23, 2012, Washington, DC — Jay M. Jaffe, founder and CEO of Jaffe PR, a public reputation agency providing services to the legal industry, passed away on November 21, of complications following surgery. Today would have been his 69th birthday. Jaffe was known as a true visionary whose instincts and thought leadership about [...]
5WPR Says PR Survey Shows Public Relations Industry Will Continue Growth
204 C-level business leaders were recently surveyed, and results show that communications skills remain vital for success. As CEO of 5WPR, that is very reassuring and should be good news for anyone who works at a PR Agency. n 93 percent of business leaders believe public relations is just as important to their companies as [...]
5WPR Crisis PR Agency Story On Averting Media Crisis
One Friday afternoon I received a call from a 50 year old company which provides service to a number of municipalities in a number of states, including state and federal agencies. They hired 5WPR as their crisis PR agency. They had won awards, never been in trouble before… but after a few minutes came to [...]
5WPR – How to Tailor-make your own PR
As CEO of 5WPR I’ve come across numerous and multiple reasons for companies of any size and structure to engage in PR activity. Some realize that PR has turned into a measurable and cost-beneficial activity that translates to sales whereas others wish to embark on a periodic reputation and branding track. Whichever objective relates [...]
5WPR CEO: Where is PR going and how will it benefit Small Business?
There are a lot of ongoing mergers between PR firms and acquisitions by multinational PR conglomerates. Its very good news for companies like mine that are continuing to grow as Public Relations remains one of the fastest growing business segments. PR has seen unprecedented increase in popularity and revenues. The PR field is thriving because [...]
5wpr Hired as PR Firm for Natural Child World Magazine
5W Public Relations, a top NY Public Relations firm was hired today by NATURAL CHILD WORLD MAGAZINE. 5WPR has been hired to execute a comprehensive public relations program designed to increase awareness of the company and founder, with the goal of becoming recognized as the category leader. NATURAL CHILD WORLD Magazine is published by Green [...]
