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5WPR Moves Office Headquarters

5WPR, the full-service NY PR Agency owned by Ronn Torossian has relocated their midtown NYC offices to a new 38,000 square foot office located at 1166 Avenue of the Americas, 4th floor on 45th Street.  The firm now employs over 100 people.  Agency clients include Onestopplus.com, Cold-EEZE, law firms, as well as work with leading [...]

Israel’s Ongoing Media Problem

As a proud Zionist who owns a PR agency, I see tremendous shortcomings in Israel’s Public Relations but also see unfair media bias against Israel. Some accurate commentary: n  As Ambassador Michael Oren says, media is constantly biased against Israel: “Hamas also has a media strategy. Its purpose is to portray Israel’s unparalleled efforts to [...]

PR Agency Survey On Millennials

The world’s largest PR Agency, Edelman recently announced a survey of thousands of millennials in a survey about “the ambitions and beliefs of the Millennial generation, born between 1980 and 1995”.  Over 4,000 millennials in 11 countries were interviewed to understand how brands affect millennials.  (At 5WPR and many other companies we have many millennial [...]

PR Agency Survey on Who Owns Social Media?

A recent PR agency survey asked “Who Owns Social Media?” Many different C-level executives may wish to take ownership – but it’s a fast growing area with unclear boundaries. Makovsky surveyed 174 Marketing and Public Relations/Corporate Communications C-Level executives in 2012. Top-line results of the survey: n  86 percent of those surveyed said CCOs & [...]

Jaffe PR Remembers Founder and CEO, Jay M. Jaffe

Jaffe PR Remembers Founder and CEO, Jay M. Jaffe

  November 23, 2012, Washington, DC — Jay M. Jaffe, founder and CEO of Jaffe PR, a public reputation agency providing services to the legal industry, passed away on November 21, of complications following surgery. Today would have been his 69th birthday. Jaffe was known as a true visionary whose instincts and thought leadership about [...]

What is Public Relations? 5WPR CEO Ronn Torossian Defines PR…

By Ronn Torossian The United Kingdom newspaper The Guardian this week published an op-ed saying that the growth of the Public Relations industry is a threat to democracy.  Under the headline: “More PRs and fewer journalists threatens democracy”, they discuss how Public relations “has become a big business.” Industry trade magazines, which rank PR firms [...]

Ronn Torossian Public Relations Book Excerpt

Ronn Torossian Public Relations Book Excerpt

  By Ronn Torossian “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by Ronn Torossian, CEO of 5W Public Relations (www.5wpr.com), 1 of the 25 largest US PR firms released a book late in 2011 on the Public Relations industry.  It’s the only book written by the founder of [...]

PR Agency Owner Ronn Torossian Says Media Relations Is No Stunt

PR Agency Owner Ronn Torossian Says Media Relations Is No Stunt

By Ronn Torossian Being successful in PR nurtures a specific skill set necessary to reach the media and maintain good relationships with it. The sought-after “media coverage” now means so much more than it used to, changing the practice of media relations. Media today has spread to multiple channels and platforms where social media takes [...]

UK Media:  Say It Loud & Clear:  Jerusalem Is The Capital Of Israel!

UK Media: Say It Loud & Clear: Jerusalem Is The Capital Of Israel!

By Ronn Torossian Rather than reporting on the news, many reporters particularly in politics want to create and shape the news.  This issue is readily apparent by media covering the Middle East, where a sovereign nation’s capital isn’t referred to as such by many in the world’s media. Luckily, in the UK there is an [...]

5W Public Relations Rebrand Highlights “REAL. RESOURCEFUL. RESULTS.” Tagline For Leading PR Agency

5W Public Relations Rebrand Highlights “REAL. RESOURCEFUL. RESULTS.” Tagline For Leading PR Agency

5W Public Relations (http://www.5wpr.com), a top 25 US PR Agency launched its new corporate identity today, including a new logo and tagline – ““REAL. RESOURCEFUL. RESULTS.” The new brand reflects 5W’s values for clients and employees in the tenth full year of business for the firm since its founding in 2003 by Ronn Torossian as [...]