All Entries Tagged With: "5WPR"
Research States PR Indusry Sales in 2012 10.9 Billion
5WPR was very pleased at the findings of recently released highlights on the growth and revenue of the public relations industry. IBIS World, a leading research company estimates that the revenue of the Public Relations industry will finish 2012 at $10.9 billion, and will continue growing quickly. IBIS world also estimates that PR firms will [...]
Mobile Marketing Survey Analysis from 5WPR
Owning 5WPR, a PR firm it’s vitally important to follow all aspects of marketing. As such, IDC, a major research firm has just released a new survey on mobile marketing and it seems that this year mobile shopping will explode. 3,000 people will surveyed, and highlights of the findings include: n 86 percent of shoppers [...]
5WPR Named PR Agency Of Record For The Legendary “The Amazing Kreskin”
Top 25 US Public Relations firm, 5WPR who are known for implementing cutting-edge, customized campaigns designed to drive clients’ business goals and objectives were today named agency of record for the legendary The Amazing Kreskin. The Amazing Kreskin is a legend – with over six decades of performance experience and hundreds of television appearances on [...]
Three New Marketing & Mobile Marketing Surveys
As CEO of 5WPR, a top 25 NY PR Firm, I regularly review survey findings and with 2013 quickly approaching many interesting surveys. Firstly, a new Pew Research Center survey (unsurprisingly) shows continuing increased uses for smart phones & news consumption. According to Pew, 33% of Americans use their smart phones daily for news (men [...]
Today’s Public Relations & Marketing News
Headlines and highlights of today’s Public Relations News from 5WPR: n This Q & A with the President of the PRSA (Public Relations Society of America) primarily focuses on cause marketing. Read all about it: http://www.examiner.com/article/interview-with-william-murray-president-public-relations-society-of-america-5 n Opinion article says that “Repeated lies turned 360 million Arabs into David and six million Jews into Goliath.” [...]
Public Relations Conferences 2013 & Crisis PR
Some interesting upcoming Public Relations conferences to consider if you work at a PR agency, in crisis PR, corporate communications, or any marketing role: n PR and media relations conference: Ragan’s “4th Annual PR and Media Relations Best Practices Summit,” April 8-10, 2013 in New York City. The event is 2 days and features major [...]
Mobile Marketing Survey & Visual Content Survey
As CEO of 5WPR, am always interested in reviewing the newest survey results, and this week came across two studies which found very interesting. New research survey undertaken by Forrester & Velti surveyed over 150 mobile marketing C-level executives. Top-line findings: · 90% use mobile advertising tactics, while only 48% use mobile marketing tactics to [...]
UK’s The Independent: Public Relations is Crucial
Interesting PR news from the last few days – 2013 maybe the year of publicity: n Starbucks in the UK is getting major attention on their PR strategy (including today in The Independent). They hired one of the UK’s top PR firms a few weeks ago, after they had been called to the UK’s Parliament’s [...]
Public Relations Pros Concur: Content Matters
Seems like many in the Public Relations industry are becoming aware as I have been saying for some time that “content is king”. A PR agency that delivers proper content in a SEO friendly style delivers double value – public relations and SEO skills. A leading industry trade magazine, Bulldog Reporter is hosting a special [...]
5WPR Searching For Digital Media Specialist
NEW YORK, NY – With Public Relations and Search Engine work more closely related than ever before, 5WPR, a top 25 US Public Relations Agency is searching for a full-time digital media specialist in their online office. The responsibilities include optimizing website content, managing social networks, in-bound and outbound link development, content creation, and others. [...]
