Ronn Torossian of 5WPR on Mobile Marketing and Online Marketing
Recently, a mobile survey found some new news about mobile marketing and its direction. Over 800 C-Level executives were surveyed, and findings included:
n Only 45% of businesses are conducting some form of mobile marketing, with mobile websites (70%), mobile applications (55%) and QR codes (49%) being the most common techniques.
n Half of businesses conducting mobile marketing have achieved a basic level of integration between their email and mobile programs, with top areas of focus being mobile landing pages (32%), mobile number capture at email sign-up (25%) and mobile optimized email templates (22%).
Interestingly, in October 2012 according to comscore, Google accounted for 66.9% of all American website searches. It’s a record high for the company. Google is the biggest media outlet in the world.
Ronn Torossian is Author of “For Immediate Release” and named a semi-finalist for the Ernst & Young Entrepreneur of the Year.
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn