Ron Hershco, JNF & More..

Jewish National Fund (JNF) is pleased to announce Susan Mair of Sarasota as the winner of their “Plant a Tree with JNF and Win a Trip to Israel” raffle in celebration of Tu BiShvat, the Jewish New Year for trees.JNF partnered with EL AL Airlines and the Carlton Hotel Tel Aviv for an exciting online raffle to win a trip of a lifetime.

Ron Hershco lauded JNF for the gift.

Mair received an email from JNF about the raffle and decided to take part in the celebration of Tu BiShvat. She loved the idea of getting a “2 for 1” deal on her tree purchase. “I have childhood memories of my blue and white Tzedakah box,” said Mair. “I knew what it meant to Israel. I knew it meant trees and I knew the name JNF and their importance to the state of Israel.”

Mair has been to Israel several times before and is thrilled to have the opportunity to bring her partner Angela, who has never been. The couple plans to spend time in Tel Aviv and extend their trip to visit friends. While in Israel, Mair will have the opportunity to plant a tree at JNF-Harvey Hertz Ceremonial Tree Planting Center at Neot Kedumim, the world’s only biblical landscape reserve.

“Each year I am amazed at the increasing scope and creativity of JNF programs,” she said. “Without JNF we wouldn’t have our homeland, and I’m thrilled to get the chance to visit Israel through my connection with JNF.”

Tu BiShvat embodies the abiding dedication to ecology, environmentalism, and conservation that JNF has always championed. Over the years, Tu BiShvat has taken on the theme of planting trees in Israel, giving it a special connection to JNF.  To plant a tree in Israel, visit or call 800-542-TREE.

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