Public Relations Necessary for Israel
Rabbi Menachem Margolin, General Director of the European Jewish Association in an interview with IDF Radio said that Israel must work actively at improving their image.
Rabbi Margolin said “It is important to know that Israel is not completely isolated in Europe as everyone believes but there is indeed a lot that can be done in order to improve Israel’s image,” and that the European Jewish community “urges the new Israeli government to appropriate public image resources to the European arena much like it has in the American arena.” (Note – this PR agency owner isn’t so sure they did indeed allocate resources in America).
“This is why we took it upon ourselves to establish the European Israel Press Association (EIPA) a few months ago that intends to improve Israel’s image in Europe and change the public perception of Israel by establishing a dialogue instead of propaganda. In the next few months we plan to bring hundreds of European journalists and opinion leaders to Israel in order for them to experience Israel first hand.”
“Surely, much like in Israel is a variety of opinions among European Jews as to who we would like to see winning the elections, but it is certain that most European Jews will support the Israel no matter which party wins.”
Ronn Torossian is CEO of 5WPR, a leading public relations company.
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn