Prime Minister Netanyahu & Singer Sarit Hadad
At 5WPR we have worked on many worldwide political campaigns – From Serbia to Albania, Ukraine to Kazakhstan there are certainly entertaining moments in any political campaign.
No different was the official Likud campaign launch conference for the upcoming Israeli elections. After Prime Minister Netanyahu finished his speech, Israeli pop star Sarit Hadad appeared and sang her hit song “Atah Totach.”
The song translated as: “You are awesome / No one can top you / you are the greatest of them all” was sung with Avigdor Lieberman and other Israeli leaders in the front row. Certainly something which would only be seen during an election campaign.
Sarit Hadad is one of the most famous Israeli pop singers – she’s Moroccan and Tunisian and performs regularly including in the USA.
Prime Minister Benjamin Netanyahu didn’t seem entirely comfortable – but perhaps it’s better than kissing random babies.
Ronn Torossian is CEO of 5WPR, and Author of “For Immediate Release.”
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn