PR Firm Sought By Israeli Company

Max Brenner, an Israeli chocolate company owned by Israeli congomerate Strauss Group is seeking a PR firm according to a recent report in a leading PR industry trade magazine, PR Week. Max Brenner, which has a flagship store in NYC is seeking a company to help them with media relations, events, digital and other arenas.

Sam Borgese, CEO of Global Max Brenner told PR Week “Normally, I look at PR as solely for business-wide communications, outbound communication, and crisis management, but this time, we’re adding this creative component to it.”

A component of the campaign is crisis PR, as the company has faced protests from Anti-Israel activists.

Filed Under: Business


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