PR Agency Survey On Millennials

The world’s largest PR Agency, Edelman recently announced a survey of thousands of millennials in a survey about “the ambitions and beliefs of the Millennial generation, born between 1980 and 1995”.  Over 4,000 millennials in 11 countries were interviewed to understand how brands affect millennials.  (At 5WPR and many other companies we have many millennial employees)

Some interesting top-line findings (with my commentary following):

n  48 percent of millennials say that owning their own business is a top goal

o   Simply amazing that nearly half of the millennials want to run their own business. The dream of being the master of your own destiny is something which is perhaps higher than ever before – and it will likely increase.

n  74 percent believe they can inspire the purchase decisions of peers and those in other generations

o   We are all marketers today with Facebook, twitter and other forums in which to share our opinions – and can influence others.

n  Seventy percent of millennials believe it is their responsibility to share feedback with brands when they have a good or bad experience.

o   For good or for bad millennials will let you know what they think.  Be happy – and beware.  

n  Only 3 percent of millennials thinks all advertising is boring, and 80 percent want brands to entertain them

“There are more than 1 billion millennials in the world, and for a generation growing up with apps, and interactive tools they expect customization and will tell you what they think.  It’s a great opportunity and great risk – which brands should think of for every marketing campaign,” said Ronn Torossian, CEO of 5WPR, a top 25 US PR firm.

More information on the survey is available at www.edelman.com

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Menachem Greenfield About the Author: Menachem was previously a feature article writer for the Milwaukee Journal. He currently runs a small publishing business in Michigan focusing on books and magazines for the tourist industry. He is looking forward to writing for Jewocity and connecting with its readers. More about Menachem

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