Operation “Pillar of Defense” Public Relations
During the ongoing “Pillar of Defense” war there are many articles being written on Brand Israel. Some of the more interesting articles:
n Op-Ed by Dr. Amiel Ungar says: “Israel Doing Better in PR than in Previous Wars” – Read the full article at: http://www.israelnationalnews.
n Op-Ed by Ronn Torossian in The Algemeiner:
o “Watching media reports of the incessant attacks on Israel over the last few days is simply terrifying. Through speaking to dozens of Israeli friends and family members, I get the feeling that across the political spectrum, the nation of Israel is united in its resolve to stop these attacks. The people of Israel – from Tel Aviv to Jerusalem – simply want to live a normal life, and until terror is defeated that simply can’t happen.” Read the whole article at: http://www.algemeiner.com/
n As Neil Lazarus explains: “For generations, many in the Diaspora have been frustrated by the ineffectiveness of Israeli hasbara, feeling that they could explain Israel’s position better themselves. Today many supporters of Israel worldwide are becoming Digital Ambassadors. The internet is transforming the battle lines of Israel’s public relations war.” http://blogs.timesofisrael.
n As Steve Emerson says beware of Pollywood magic – http://www.algemeiner.com/
n Israel Defense Forces Youtube page – with many excellent videos – can be viewed at: https://www.youtube.com/user/
NY based Ronn Torossian is a staunch supporter of Israel. His book “For Immediate Release” is a best-selling PR book.
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn