Mobile Marketing Survey & Visual Content Survey
By Ronn Torossian on Dec 10, 2012 with Comments 0
As CEO of 5WPR, am always interested in reviewing the newest survey results, and this week came across two studies which found very interesting. New research survey undertaken by Forrester & Velti surveyed over 150 mobile marketing C-level executives. Top-line findings:
· 90% use mobile advertising tactics, while only 48% use mobile marketing tactics to engage with their customers.
· 52% engage an outside agency for guidance on mobile marketing work
· 86% of respondents use the channel for customer acquisition
· 78% said they use mobile for loyalty and retention
· 66% of marketers invest in social mobile advertising.
A different survey by Matter Communications found that:
· 95 percent (of marketers) believe visual content is very important for online marketing
· 89 percent are already using or plan to use visual content in social media
· 87 percent believe visual content is critical for traditional marketing
· 96.7 percent believe that visual content engages best on social media
Ronn Torossian is a PR executive and author of “For Immediate Release.”
Filed Under: Business • Ronn Torossian
(No Ratings Yet)
Loading ...
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn
