Mark Birnbaum of EMM Group: Succeeding In Nightlife Business

Nightlife, just like anything else, is always changing. It’s a fascinating industry, and one Mark Birnbaum of EMM Group has seemingly mastered.

Some quotes on nightlife business which I found interesting:

“I think even though there are many venues their format, design, and programming are just all so similar. Operators who have multi-venues, at some point have to reach a point where they are just moving their crowd from one place to another.” Mark Baker

“It’s always good to have a mix of people at a party. Straight, gay, uptown, downtown, fashionistas, socialites, gangsters, models, posers.” Mark Baker

“The trick is to not to lose sight of who you are and not to become dependent on others for a good time.”

Inventory is key. Stay on top of the latest bar trends in order to keep your menu current and your customers happy.

A bar isn’t a party; it’s a business. Treat it that way in order to succeed.

There are few people in nightlife doing as well as Mark Birnbaum of EMM Group – although am sure he’d love to even succeed more.