Israel’s Ongoing Media Problem
As a proud Zionist who owns a PR agency, I see tremendous shortcomings in Israel’s Public Relations but also see unfair media bias against Israel.
Some accurate commentary:
n As Ambassador Michael Oren says, media is constantly biased against Israel: “Hamas also has a media strategy. Its purpose is to portray Israel’s unparalleled efforts to minimize civilian casualties in Gaza as indiscriminate firing at women and children, to pervert Israel’s rightful acts of self-defense into war crimes…“During this operation, The Post published multiple front-page photographs of Palestinian suffering. The New York Times even juxtaposed a photograph of the funeral of Hamas commander Ahmed Jabari, who was responsible for the slaughter of dozens of innocent Israelis, with that of a pregnant Israeli mother murdered by Hamas. Other photos, supplied by the terrorists and picked up by the press, identified children killed by Syrian forces or even by Hamas itself as victims of Israeli strikes…As in Israel’s last campaign against Hamas in 2008-09, the word “disproportionality” has been frequently used to characterize Israeli military strikes. In fact, during Operation Pillar of Defense this year, Hamas fired more than 1,500 missiles at Israel and the Israeli Air Force responded with 1,500 sorties…
n Gonen Ginat of Israel Hayom, spoke of “Netanyahu’s conviction that many problems, both his and Israel’s, are really matters of hasbara: Hebrew for public relations.”
Zionist prophet Ze’ev Jabotinsky, considered the ideological father of the Likud said: “The work of the publicist is a legacy from the Prophets of Israel…Our passion is to speak, to proclaim—“Shouting” is what the same audience calls it, ‘we have no need for words, give us actions.’ One thing that audience forgets is that speech is also an action – Perhaps the most authentic of all other actions. Cities have been destroyed, and more will fall, but what was shouted in the wilderness thousands of years ago is alive and still relevant. The world was created by the Word. The world will be mended by the Article.” How right he was then – and now.
Ronn Torossian is founder of 5WPR.
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn