Israeli Venture Taboola raises $15 Million
Israeli company Taboola, a content-recommendation company on the web recently raised $15 Million Series D from Pitango VC in order to drive company growth, R & D, hire a PR firm and other endeavors. The company has leveraged its innovative video-predictive technology to deliver a “one-stop shop” solution for content-recommendation, monetization, and distribution that is already being used by Bloomberg, The Weather Channel, BusinessWeek, and others.
The company’s success is built on its unique EngageRank™, technology. EngageRank algorithms quantify how users interact with content in real-time in order to accurately predict and recommend content of interest to them, whether those are from the site the user is currently on or from around the web. Similar to content-networks such as Twitter Promoted Tweets, promoting tweets on Twitter.com, or Facebook Promoted Stories, promoting content on Facebook.com news feed – Taboola operates a marketplace where high quality content owners such as publishers and brands can bid to have their content distributed on top publishers sites, all around the web. Taboola’s marketplace includes hundreds of thousands of content items at any given moment.
Taboola’s technology serves 1.5 Billion recommendations daily on sites such as Time.com, NY Times, Fox Broadcasting, and USAToday. The company is focused on building the world’s leading engine to discover content people may like, and allowing content owners to gain a significant ROI on their content business.
About the Author: Menachem was previously a feature article writer for the Milwaukee Journal. He currently runs a small publishing business in Michigan focusing on books and magazines for the tourist industry. He is looking forward to writing for Jewocity and connecting with its readers. More about Menachem