EMM Group Headed By Mark Birnbaum & Eugene Remm Announce Partnership With Dance Music Powerhouse To Launch New Lower East Side Nightclub
Eugene Remm, Mark Birnbaum, and Michael Hirtenstein, owners of EMM Group, New York’s leading hospitality and nightlife company, announced today that RPM Worldwide’s Eddie Dean and Rob Fernandez, the masterminds behind Pacha NYC, have become partners for FINALE, the 6,000 square foot ultra-luxe nightclub from EMM Group set to officially open November 8th.
The union marks a groundbreaking collaboration between two of the top nightlife operators and innovators in the country, and swells the anticipation for the venue, which is expected to become New York City’s premier destination for world-class DJs.
Built like a padded vault, FINALE is hidden deep within the multi-concept property at 199 Bowery, lined top-to-bottom in tufted blue leather to house a state-of-the-art Void Acoustic sound system – the highest quality sound system found in a Manhattan nightclub. Anchored by a rosewood and polished-chrome accented bar, FINALE also features aerial rigging points and a 12’ x 6’ video wall directly behind the central DJ booth.
Crowning the space is an LED video panel ribbon made up of (95) 12mm panels tracing the entire perimeter of the dance floor high above partygoers’ heads, immersing them in true 360-degree nightlife. FINALE creates a multi-faceted experience by incorporating avant-garde performers throughout the entirety of the venue.
EMM Group, which began in 2006 with the opening of Meatpacking District nightclub Tenjune, has since opened Catch, Abe & Arthur’s SL, and several other hospitality venues including a partnership at HQ Nightclub at Revel Resort & Casino in Atlantic City. EMM Group has cultivated a robust VIP clientele and a renowned reputation for outstanding service that spans New York City, The Hamptons, New Jersey, and later this fall, Miami.
Stemming from Pacha in Ibiza, widely considered the Mecca of dance music, Pacha NYC has become the one of the world’s largest nightlife brands. Owner Eddie Dean and partner Rob Fernandez, have played an integral role in the venue’s success and have been a driving force of dance music in New York City. Together the duofounded RPM Worldwide, which most recently spearheaded the Steve Angello “Size in the Park” concert, Electric Daisy Carnival New York, and is fronting the upcoming “All Mixed Up” Halloween bash at NYC’s Pier 94 with notables including Alesso, Sebastian Ingrosso and Otto Knows.
199 Bowery will also feature The General, a bustling restaurant serving modern Asian cuisine and occupying prime storefront that stretches across the eighty-foot facade with retractable glass garage-door panels that open up directly into the front café; as well as a downstairs performance-style space.
ABOUT EMM GROUP
Eugene Remm and Mark Birnbaum along with business entrepreneur Michael Hirtenstein founded EMM Group in 2006 and have since built it into one of New York’s mostsuccessful and multi-faceted hospitality management companies. Most recently, EMM Group has launched CATCH, a seafood restaurant in the Meatpacking District. As the company continues to expand, EMM Group will open the doors to a 20,000 square-foot venue that will house multiple concepts at 199 Bowery in the Lower East Side. Soon thereafter, EMM Group has recently announced its plans to open a second outpost of CATCH and SL, inside The James Royal Palm in South Beach in the Fall of 2012.
Filed Under: Entertainment
About the Author: Menachem was previously a feature article writer for the Milwaukee Journal. He currently runs a small publishing business in Michigan focusing on books and magazines for the tourist industry. He is looking forward to writing for Jewocity and connecting with its readers. More about Menachem