Crisis PR Agency: Is Bad Press Good?
n Top 10 biggest PR Disasters of 2012 – Agree ? Disagree ? http://www.businessinsider.
n Bad Publicity – The key to a successful PR campaign ? http://www.business2community.
n National Federation of Independent Business offers 4 ways they say you should deal with negative stories – http://www.nfib.com/business-
n And lastly a study from Stanford U. asks when bad publicity is good – http://www.gsb.stanford.edu/
No – I don’t believe all press is good press. Do you ?
Ronn Torossian founded 5WPR
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn