Chelsea FC and WJC Launch Anti-Racism Program

Pitch for Hope competition calls on youth in UK, US, and Israel to propose creative ideas for curbing racism and anti-Semitism in sports
chelseaNEW YORK, July 9 – Chelsea Football Club and The World Jewish Congress today launched the international Pitch for Hope competition, the first stage of a three-pronged joint initiative on combating the widespread phenomenon of racism, xenophobia, discrimination, and anti-Semitism in sports, under the banner Red Card for Hate.
Pitch for Hope is a hothouse of ideas, calling on young people ages 18-23 in the United Kingdom, the United States, and Israel to submit proposals for a unique and creative project to harness the spirit of comradery in sports to build bridges between people of all backgrounds, faiths, and walks of life.
In the UK and the US, Chelsea FC and the WJC have been reaching out to potential participants representing institutions working toward coexistence, including Jewish and Muslim organizations, as well as leading educational institutes. The competition in Israel will draw participants from people of all religions – including Jews, Christians, Muslims, and Druze, to include minority groups in the peripheral north and south of the country, as well as members of the lower socio-economic strata. Seven institutions are scheduled to take part in the Israeli competition, with a focus on the visual arts.
Finalists will be invited to present their proposals at Chelsea FC’s Stamford Bridge stadium in London to a panel of judges representing the WJC and Chelsea FC in September. The winners from each country will receive a $10,000 grant from Chelsea FC and the World Jewish Congress to develop and implement their pilot project.
The competition will expand to Germany and France for a following round next year, following high-demand from football clubs across Europe.
This initiative was made possible due to a generous contribution from Chelsea FC Club owner Roman Abramovich and World Jewish Congress President Ronald S. Lauder.
WJC CEO Robert Singer said: “Anti-Semitism is as dangerous in the sporting world as it is in civil society, and both are growing at alarming rates. It is our duty, as fans and as teams alike, to work together to put an immediate stop to this phenomenon. The World Jewish Congress and Chelsea Football Club are committed to sending a clear message that the spirit of sport must be tolerance and respect, not hatred and xenophobia. We look forward to seeing the creative proposals submitted by our participants, and are confident that working together, we will make a difference.”
Chelsea FC Chairman Bruce Buck said: “We hope that our joint initiative will start a process that we believe is vital and long overdue. Change does not happen overnight, it takes time, education and understanding, and therefore we have devised the initiative as a long-term project that will grow and build, and hopefully inspire other clubs to follow our lead and create their own anti-Semitism initiatives, as well as working together with us on joint campaigns and activities.”
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romanChelsea FC Owner Roman Abramovich, WJC President Ronald S. Lauder, and WJC CEO and Executive Vice President Robert Singer at Stamford Bridge Stadium in January 2018. Photo credit: Shahar Azran.
About the World Jewish Congress:
The World Jewish Congress (WJC), founded in Geneva in 1936, is the international organization representing Jewish communities in 100 countries to governments, parliaments and international organizations.
About Chelsea Football Club:
Chelsea Football Club is one of the world’s top football clubs. Chelsea was UEFA Champions League winners in 2012, following that success by lifting the UEFA Europa League trophy in 2013. Founded in 1905, Chelsea is London’s most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium.
Nicknamed ‘The Blues’, Chelsea are five-time English Premier League champions and have also lifted the FA Cup eight times, the Football League Cup five times, the UEFA Cup Winners’ Cup twice, the UEFA Super Cup once and the Football League Championship once, in 1955. The Europa League triumph saw Chelsea become the first English club to win all three major UEFA competitions, and the first club ever to hold both the Champions League and Europa League at the same time.
In addition to possessing some of the world’s most recognisable players, Chelsea has also invested in its future with a state-of-the-art Academy and training centre in Cobham, Surrey. Since its opening in 2007, the club has lifted the FA Youth Cup trophy seven times and the UEFA Youth League twice. The Chelsea FC Women team also won the FA Women’s Super League and FA Women’s Cup Double in both 2015 and 2018, adding the Spring Series in 2017.
Additionally, the Chelsea Foundation is one of the world’s leading social responsibility programmes. Using the power of sport to motivate, educate and inspire, we believe sport can be harnessed to support communities and individuals, both at home and abroad with on average more than one million participants each season.

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