Are Jews Bad at PR? Camp Oorah Wouldn’t Agree
n Article by Rabbi Shmuley Boteach ran world-wide asking why the Jews are so bad at PR – and he says many smart things in the column, including: “I believe that one of the Jewish community’s foremost priorities should be the establishment of an institute that selects great talent from a pool of students nationwide and trains them, over the course of a year and as part of a special scholarship, in the art of media and PR mastery. While promoting Jewish values and wisdom in the popular culture would be an integral part of the coursework, learning how to make Israel’s case methodically and effectively would be its first calling. In so doing we might just cultivate a new generation of young Jews that not only reverses Israel’s reputation but allows Judaism and the Jewish people to emerge as a light unto the nations.”
n Of course, don’t tell the Camp Oorah people they are bad at PR – check out their very funny video of what Jews would do with a Million Dollars. Click Here to watch video. Donations to Kars4Kids benefit the Oorah charity.
n And lastly, The Dubai Department of Tourism & Commerce has hired a PR firm to attract more tourism to the region. One wonders how many more tourists it will bring.
Ronn Torossian is a Public Relations Executive.
About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn