5WPR: Insightful Public Relations Agency Study on Travel PR

A new fascinating survey by a leading global PR Agency (Text 100) had some fascinating findings.  The study reveals that consumers increasingly rely on social media – which isn’t a surprise to anyone living in the year 2012.

There were many interesting findings in the survey – which airlines, travel agencies and anyone in the travel business should review. 4600 people were surveyed by Redshift Research in 13 different countries in late 2012 for the survey. 

Some highlights:

  • 87% of Travelers Under the Age of 34 are inspired by Facebook for travel choices (Twitter and Pinterest are also used albeit for “less” inspiration)
  • 68 percent use mobile to stay in touch while on vacation – more than taking photos (43 percent)
  • 88 percent of travelers surveyed travel with Wi-Fi/3G friendly phones
  • While many consumers already share content during the experience stage (52 percent post photos and videos during their travels, while 25 percent write reviews), a significant 49 percent of respondents said they would involve themselves more on social media if they had access to free Wi-Fi.
  • 37 percent of respondents are concerned with what travel blogger reviews say when they are planning travel (yes blogs matter)
  • 63% of survey respondents consider recommendations from friends & family as the leading manner in which their travel can be inspired

“Digital and traditional marketing matter for all forms of travel – and marketers in the travel industry should be very aware of that,” said Ronn Torossian, CEO of 5WPR.  “Today’s consumer is more savvy than ever before – yet word of mouth will never go away as a key marketing area. Interesting read.”

To download a copy of the study please click here.

Filed Under: BusinessRonn Torossian


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Ronn Torossian About the Author: Ronn Torossian is the CEO of NY based 5W Public Relations, 1 of the 25 largest PR Agencies in the US. He is a member of Young Presidents Organization (YPO), a Jewish philanthropist and active in a number of worldwide Jewish organizations. More about Ronn Follow Ronn on: Facebook Google Plus Amazon RonnTorossian.com

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